Anyang Heritage Project Honored in Henan
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- October 28, 2025
- 6:43 am
Good news for culture lovers — Anyang’s Feng Family Water-and-Land New Year Prints Heritage Museum has been recognized among Henan Province’s Outstanding Cases of Intangible Heritage and Tourism Integration 2025!
Where Folk Art Meets the Road of Travel
Intangible cultural heritage — or “living culture” — forms the beating heart of China’s traditions. It gives travel meaning, flavor, and depth. In August, Henan’s Department of Culture and Tourism launched a province-wide call for best practices in connecting heritage with tourism. The results were announced during the Henan Heritage & Tourism Exchange Event on September 26–27, where more than 80 experts, artists, and inheritors gathered to share stories and spark new ideas.
Among the winning examples, Anyang’s own Feng Family project stood out — blending folk artistry, rural revitalization, and cultural creativity into one colorful destination.
The Art of Everyday Joy
The Feng Family Water-and-Land New Year Prints originated over 200 years ago in the border region of Shanxi, Hebei, Shandong, and Henan. Hand-carved and hand-colored, these prints were once an essential part of every Spring Festival, depicting scenes of gods, nature, and good fortune.
Today, the Feng Family Heritage Museum gives this art form a vibrant new life. Visitors can watch master artisans at work, try their hand at woodblock printing, and even customize their own festive prints to take home. Workshops, cultural performances, and themed exhibitions turn this quiet corner of rural Anyang into a joyful, creative hub — or as locals call it, “a cultural treasure chest right at our doorstep.”
A Living Heritage, A Growing Attraction
Since its opening, the museum has welcomed over 52,000 visitors, becoming a model for how heritage and tourism can grow together. Its success lies not only in preserving tradition, but in making it part of everyday life — combining craftsmanship, community pride, and tourism innovation.
By connecting intangible heritage with travel experiences, the Feng Family project embodies a simple truth:
Culture isn’t just something to see — it’s something to feel, to touch, and to create together.
As Anyang continues to celebrate and share its living traditions, this small museum shows how a centuries-old art can paint a bright future for both culture and tourism.
